It’s up to you whether you display ideal rates or not, but at the very least, show clients what they get when they work with you. When you combine the going rate with the actual value you bring to clients, update your website accordingly. Social sharing means increased attention, higher search engine prominence and increased authority for your client, so it’s a powerful indicator of the value of your writing. Track social sharing statistics for the content you create (Buzzsumo is an excellent tool for this). Those steps will help you to understand how much work you’re putting in, but there’s one more thing you can do. Check your client contract to see if you are delivering services above and beyond what’s listed.This takes up time and stops you from doing other work. Include long phone calls and email handholding on your list.Remember any value-added services you provide, like matching your client’s voice if you’re a ghostwriter.For example, if you write a blog post, remember to include research time, finding images and creating social media messages, if these are part of the job. Itemize the subtasks involved in each job.Use a tool like RescueTime to track what you spend your time on each day, or a simple time tracker like Toggl.Here are some ways to think about the true value of your work: It made sense, because they all took time and they all added value for the client. They itemized a bunch of services I’d hadn’t thought of charging separately for. I learned (again) working for a third-party client via a marketing firm. You have to remind yourself about your value over and over. Track your workĪnother way to build confidence when considering asking for a rate increase is to work out exactly what you are doing for your clients, because every service has a value. This industry knowledge will boost your confidence as you start to think about asking your client for a higher rate. Since each writer and writing job is different, these so-called “going rates” are a way to help you assess the value of your services and help you to set a baseline. So it’s helpful to know what other freelancers charge for services similar to yours.Ĭheck out The Contently Freelance Rates Database (mostly U.S.), The NUJ Freelance Fees Guide and Rate for the Job service (mostly U.K.), Writer’s Market, The Editorial Freelancers Association, and Professional Writers Association of Canada for helpful rate resources. Some clients have a maximum figure in mind for writing services, which may not match your ideal target. There are four steps you need to take: 1. That’s why it’s essential to give yourself the ammunition you need to make the rate-raise conversation go smoothly. But you also have to consider your client’s viewpoint and make it easy for the client to say yes to a higher rate. The great thing about being a freelancer is that you are in charge, not your client. You could end up earning less if they choose to stop working with you, instead. After all, you don’t know if your client will negotiate. It can be nerve-wracking the first time you have to talk to a client about raising your freelance rates.
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